Noi dung VTuber dat 523 trieu gio xem toan cau trong Q1 2025 — ky luc cao nhat — va Q1 2026 vuot qua dieu do voi 571,9 trieu (Streams Charts, 2026). Thi truong danh muc co tro thanh rong hon du kien o 3,13 ty do la trong 2026, tren con duong den 4,94 ty do la vao 2031 voi CAGR 9,56% (Mordor Intelligence, Bao cao Thi Truong VTuber 2026–2031). Hololive Production quan ly 87 tai nang hoat dong tong cong tren 92 trieu theo doi YouTube vao Thang 5 2026 (Hololive Production / Cover Corp, 2026).
Chung toi da tong hop du lieu tu Streams Charts, Mordor Intelligence, Hololive Production, Niji Asia, Dexerto, Digiday, nghien cuu ho tro arXiv ve phan phoi doanh thu VTuber va hang chuc bao cao chinh de xay dung hinh anh hien tai nhat ve khi VTubing o 2026 — va ai dang thang cuoc trong tro choi gio xem.
Cac diem chinh
- Noi dung VTuber dat 523 trieu gio xem trong Q1 2025, va Q1 2026 thiet lap ky luc moi o 571,9 trieu (Streams Charts, 2026).
- Thi truong VTuber toan cau du kien o 3,13 ty do la trong 2026, len den 4,94 ty do la vao 2031 voi CAGR 9,56% (Mordor Intelligence, 2026).
- YouTube chiem 49,73% doanh thu VTuber, nhung Twitch dai cong 60%+ cac kenh VTuber hoat dong (Mordor / Streams Charts, 2025).
- Cac hop dong va tien trao tay chiem 52,67% tat ca doanh thu VTuber (Mordor, 2025).
- Hololive quan ly 87 VTuber hoat dong trong 3 ngon ngu, voi 92 trieu+ theo doi ket hop vao Thang 5 2026 (Hololive Production / Cover Corp, 2026).
- Hololive va Nijisanji cung nhau kiem tien nhieu hon trong Super Chat hon bat ky cong ty nao khac ket hop, voi 10 lan loi nhuan cua cong ty lon nhat tiep theo (Vice / nghien cuu ho tro arXiv, 2025).
- Cac VTuber doc lap thang duoc thoi gian xem cao nhat trong Q1 2026 lan dau tien, ky luc (Streams Charts, 2026).
- 57% khan gia tuoi 14–44 da xem noi dung VTuber hoac tac gia ao vao 2024 (Xu huong trai tim YouTube 2024, qua VIVERSE / Streams Charts).
- 70%+ VTuber su dung ao dai va 70%+ khach hang VTuber My da 18–34 (Electroiq, 2025).
- Nhat Ban chiem 37% tat ca VTuber toan cau, theo sau boi My (Streams Charts Q2 2025).
- Tro choi chinh 50% noi dung VTuber o My (Electroiq, 2025).
- TikTok la nen tang phan phoi phat trien nhanh nhat cho VTuber voi CAGR 11,59% den 2031 (Mordor, 2026).
1. Kich Thuoc Thi Truong va Du Bao Phat Trien
Uoc tinh thi truong VTuber thay doi rat nhieu vi cac cong ty bao gom cac luong doanh thu khac nhau — mot so chi tinh ca nhan hoa tuc dai (hop dong, tien trao tay, nha tro co), nhung co bao gom cac danh muc ke canh nhu cap phep cong ty va dich vu rigging Live2D/3D. Uoc tinh Mordor Intelligence la 3,13 ty (2026) → 4,94 ty (2031) voi CAGR 9,56% la con so bao tho nhat, trong khi cac cong ty khac du bao den 22 ty vao 2030 khi chi tieu rong hon duoc tinh. Ngay ca pham vi bao tho cung dat VTubing tuong duong voi thi truong tien thuong giai esports toan cau.
| Chi So | Gia Tri | Nguon |
|---|---|---|
| Thi Truong VTuber (2023) | 1,35 ty do la | 24 Market Reports, 2024 |
| Thi Truong VTuber (2026) | 3,13 ty do la | Mordor Intelligence, 2026 |
| Du Bao Thi Truong VTuber (2031) | 4,94 ty do la | Mordor, 2026 |
| CAGR (2026–2031, bao tho) | 9,56% | Mordor, 2026 |
| Chi Tro Hop Dong + Tien Trao Tay Cua Doanh Thu | 52,67% | Mordor, 2025 |
| CAGR Su Kien Co Ve + Hoa Nhac (den 2031) | 11,41% | Mordor, 2026 |
| Chi Tro Chau A-Thái Binh Duong Cua Thi Truong Toan Cau | 65,14% | Mordor, 2025 |
De tim hieu sau hon ve phan san xuat — co tieng noi, dong bo mieng, chuan chinh tieng noi nhan vat — xem huong dan cach tro thanh VTuber cua chung toi.
2. Cac VTuber Hang Dau va Tap Trung Doanh Thu
Phan phoi doanh thu trong VTubing rat lech. Nghien cuu ho tro arXiv ve doanh thu Super Chat phat hien rang Hololive va Nijisanji cung nhau kiem tien nhieu hon tung cong ty khac ket hop, voi 10 lan doanh thu cua cong ty lon nhat tiep theo. Gawr Gura giu nho cao cap theo doi tro hoai doi den khi co tot nghiep; Houshou Marine bay gio la VTuber hoat dong co nhieu nguoi theo doi nhat toan cau.
| Chi So | Gia Tri | Nguon |
|---|---|---|
| VTuber Nhieu Theo Doi Nhat (Tro Hoai Doi) | Gawr Gura (Hololive EN, tot nghiep) | Dexerto / HoloList, 2026 |
| VTuber Hoat Dong Nhieu Theo Doi Nhat Toan Cau | Houshou Marine (Hololive JP) | Dexerto, 2026 |
| Tai Nang Hololive Hoat Dong (Thang 5 2026) | 87 | Hololive Production / Cover Corp, 2026 |
| Theo Doi Ket Hop Hololive | 92 Trieu+ | Hololive Production / Cover Corp, 2026 |
| Kien Tao Super Chat Hang Dau Tro Hoai Doi | Rushia, Coco, Pekora, Marine (Tat Ca Hololive) | Nghien Cuu Ho Tro arXiv, 2025 |
| Hololive + Niji Vs Cac Cong Ty Khac | 10 Lan Cong Ty Lon Nhat Tiep Theo | arXiv, 2025 |
| Doanh Thu Thoi Gian Xem VTuber Doc Lap | Quy Dau Tien Co Bao Gio O Q1 2026 | Streams Charts, 2026 |
Chi Tieu Hoa Q1 2026 — Doc Lap Chop 50,4% Tong Thoi Gian Xem Lan Dau — La Su Thay Doi Cau Truc. VTubing Co Quan Ly Cong Ty Xay Dung Danh Muc Giua 2018 Va 2023; Giai Doan Tiep Theo La Tao Gia Nhan Vien Voi Mao Cua Rieng Ho, Thuong Dung Dung Cu Tieng Noi San Xuat. Huong Dan Tach Tieng Giong Nhu Co Gai Anime Cua Chung Toi La Diem Vao Tham Gia Nhieu Nhat Ma Cac Tao Gia Su Dung De Hieu Phan Tieng Noi.
3. Tieu Hoc Khang Cac Va Phan Phoi Dia Ly
VTubing La Hien Tuong Tre Tuoi, Huong Tro Choi Va Ngan Ngay Cang Tro Thanh Pho Thong. 57% Khach Xem Tuoi 14–44 Da Xem Noi Dung VTuber Hoac Tac Gia Ao Vao 2024, Lam Nhay Trong Che Nhan Chinh Thong Tu Nhung Nguon Goc Trai Phep Khong Tao Chap Nam 2017–2020. O Hoa Ky Dac Biet, Khach Hang Co Xu Huong Tre Hon Va Huong Tro Choi Hon So Voi Trung Binh Toan Cau.
| Chi So | Gia Tri | Nguon |
|---|---|---|
| Khach 14–44 Xem Noi Dung VTuber (2024) | 57% | Nghien Cuu Xu Huong Trai Tim YouTube 2024, Qua VIVERSE / Streams Charts |
| Khach Hang VTuber My Tuoi 18–34 | 70%+ | Electroiq, 2025 |
| Tro Choi La Phan Noi Dung VTuber My | 50% | Electroiq, 2025 |
| VTuber Su Dung Ao Dai | 70%+ | Electroiq, 2025 |
| Chi Tro Nhat Ban Cua Tat Ca VTuber Toan Cau | 37% | Bao Cao Streams Charts Q2 2025 |
| So Luong VTuber Hoat Dong (Du Bao 2030) | 50.000+ | 24 Market Reports, 2024 |
| Thay Doi Tam Diem Cho Tao Gia Moi | Tu Nhat Ban Den Dong Nam A + LatAm | 24 Market Reports, 2024 |
Nhat Ban Van Dan Dau O So Luong Tao Gia Tho, Nhung Tang Tro Gia Moi Da Chuyen Sang Dong Nam A Va Chau My Latinh — Hai Thi Truong Noi Co Chi Phi Rigging Live2D Thap Hon Va Rac Can Ngon Ngu Cho Trai Giai Quoc Te Nho Hon. Doi Voi Phia Truc Quan Cua Mao, Huong Dan Cach Tao Avatar VTuber Cua Chung Toi Di Vao Quy Trinh Mo Hinh.
4. Chi Tro Nen Tang: YouTube Vs Twitch Vs TikTok
YouTube Va Twitch Chia Thi Truong VTuber Tren Cac Truc Khac Nhau. YouTube Thang O Doanh Thu (49,73% Tong Doanh Thu VTuber) Nhung Twitch Dai Cong 60%+ Cac Kenh VTuber Hoat Dong. Su Khac Biet La Hoa Nhan Tien: Kinh Te Super Chat Va Tuy Cua YouTube Van Tra Tot Hon Cho Tac Gia Tro Choi VTuber Cao Cap, Nhung Kham Pha Twitch Khoi Dong Tao Gia Moi Va Lich Su.
| Chi So | Gia Tri | Nguon |
|---|---|---|
| Chi Tro YouTube Cua Doanh Thu VTuber | 49,73% | Mordor Intelligence, 2025 |
| Chi Tro YouTube Cua Thoi Gian Xem VTuber | 64%+ | Bao Cao Streams Charts Q2 2025 |
| Chi Tro Twitch Cua Kenh VTuber Hoat Dong | 60%+ | Streams Charts, 2026 |
| CAGR TikTok Cho Noi Dung VTuber (Den 2031) | 11,59% — Nhanh Nhat Cua Tat Ca Nen Tang | Mordor, 2026 |
| Tong Gio Xem VTuber Q1 2025 (Ngang Nen Tang) | 523 Trieu | Streams Charts, 2025 |
| Ky Luc Q1 2026 | 571,9 Trieu (Ky Luc Cao Nhat Moi) | Streams Charts, 2026 |
| Nen Tang SOOP Han Quoc | Bay Gio Theo Doi La Phan Phoi VTuber Chinh | Streams Charts, 2025 |
VTuber Cung Vuot Qua Streamer Cuoc Song Thuc O YouTube Lan Dau Tien Vao 2025, Theo Bao Cao Xu Huong YouTube 2025 VIVERSE — Mot Ky Niem Xoay Dao Bang Xep Hang 7 Nam.
5. Luong Doanh Thu Va Mau Hinh Hoa Nhan Tien
Doanh Thu VTuber Da Dang Hon Bat Ky Danh Muc Streamer Nao Khac. Tai Nang Cong Ty Dac Trung Kiem Tu: Sub YouTube/Twitch Va Bits/Super Chats, Luong Cong Ty, Hang Hoa (Thuong La Dong Nhat Lon Nhat), Ve Hoa Nhac 3D, Nha Tro Co Hang Hieu, Va Cap Phep. Su Kien Co Ve Va Hoa Nhac Du Bao Tang 11,41% CAGR Den 2031, Nhanh Nhat Trong Luong Doanh Thu VTuber Nao Mordor Theo Doi.
| Luong Doanh Thu | Chi Bao | Nguon |
|---|---|---|
| Hop Dong + Tien Trao Tay | 52,67% Tong Doanh Thu (2025) | Mordor, 2025 |
| Su Kien Co Ve + Hoa Nhac | 11,41% CAGR Den 2031 | Mordor, 2026 |
| Hang Hoa | Danh Muc Duy Nhat Lon Nhat Cho Tai Nang Cao Cap | Nop Hololive Production / Cong Bo Niji, 2025 |
| Super Chat (Hololive + Niji Vs Khac) | 10 Lan Cong Ty Lon Nhat | arXiv, 2025 |
| Niem Nang Tro Co Tu Nha Phan Tich Thi Truong | Phat Trien Nhanh Trong 2025 | Digiday, VTuber Dang Bat Mat Chuyen Gia Phan Tich Thi Truong |
| Kinh Te Trai Tim Khoi Dong Boi Discord | Ngan Ngay Cang Tai Tro Chinh Cho Hoa Nhan Tien VTuber Doc Lap | Cong Bo Cong Ty Nhieu Lan, 2025 |
Bao Cao Digiday 2025 Chup Sai Thay Doi: Cac Thuong Hieu Truyen Thong Da Bat Dau Ky Thoa Thuan Nha Tro Co Co Gia Sau Va Bay Chu So Voi VTuber Khi Phi Co Khach Hang Cua Ho Vuot Qua Nha Anh Huong Truyen Thong Trong Cac Thanh Pho Chinh 18–34. Tao Gia Nhan Vien, Trong Khi Do, Tuy Thuoc Nhieu Vao May Chu Discord La Co So Ha Tang Cong Dong Tra Tien — Xem Tong Quan Ve Thay Doi Am Thanh Cho Discord Cua Chung Toi Ve Cach Ngan Xep Am Thanh Phu Hop Vao Luong Cong Viec Do.
6. Xu Huong San Xuat: Dung Cu, Am Thanh Va Tro Gian Doc Lap
VTubing Doc Lap Hien Nay La Khuc Phat Trien Nhanh Nhat Theo So Luong Tao Gia Va Thoi Gian Xem. Tro Ngai Ky Thuat Da Suy Thoai: Chi Phi Rigging Live2D Giam Tu 1.500–3.000 Do La Thanh 300–800 Do La Giua 2022 Va 2025, Va Cong Cu Tieng Noi Thoi Gian Thuc Truoc Day Yeu Cau Thiet Lap Studio Bay Gio Chay Tren GPU Nguoi Tieu Dung. VTuber Doc Lap Thang 50,4% Tong Thoi Gian Xem VTuber Lan Dau Tien O Q1 2026 — Su Dao Nguoc Cau Truc Cua Tho Dai Do Cong Ty Tru 2019–2024.
| Chi So | Gia Tri | Nguon |
|---|---|---|
| Chi Tro VTuber Doc Lap Cua Thoi Gian Xem (Q1 2026) | Doanh Thu (Quy Dau Tien Bao Gio) | Streams Charts, 2026 |
| Chi Tro Kenh VTuber Doc Lap | Bay Gio Vuot Qua Cong Ty Quan Ly | Streams Charts, 2026 |
| Chi Phi Mao Live2D Dac Trung (2025) | 300–800 Do La (Giam Tu 1.500–3.000 Do La 2022) | Tham Do Rigger Nganh, 2025 |
| Tre Sao Sao Tron Thoi Gian Thuc (GPU Nguoi Tieu Dung) | 200–500 Ms | Benchmark Nguon Mo Hop Thong, 2026 |
| Dung Cu Nhieu Nhat Ket Hop Tao Gia | 3+ Tren Tieng Noi, Mao, Chup | Bao Cao Wondercraft AI Content Creation 2025 |
Goc Cong Cu Tieng Noi La Dieu Mau Huong Dan Tro Thanh VTuber Pho Bien Nhat Bo Qua. Bo Loc Chuyen Doi Ton Suat Thap Gian Va Mien Phi; Sao Chep Tieng Noi Than Kinh Thoi Gian Thuc Giu Luon Luon La Kho Hon. Xem Huong Dan Phan Mem Sao Chep Tieng Noi Cua Chung Toi De Cac Dieu Thoa Hiep Tre Sao Va Chat Luong Quan Trong Nhat Cho Truyen Truc Tiep Tro Choi.
VTubing Theo Thong Ke (Tom Tat)
| Chi So | Gia Tri | Nguon |
|---|---|---|
| Thi Truong VTuber (2023) | 1,35 Ty Do La | 24 Market Reports |
| Thi Truong VTuber (2026) | 3,13 Ty Do La | Mordor Intelligence |
| Du Bao Thi Truong VTuber (2031) | 4,94 Ty Do La | Mordor Intelligence |
| CAGR (2026–2031) | 9,56% | Mordor Intelligence |
| Tong Gio Xem VTuber (Q1 2025) | 523 Trieu | Streams Charts |
| Tong Gio Xem VTuber (Q1 2026) | 571,9 Trieu | Streams Charts |
| Tai Nang Hololive Hoat Dong (Thang 5 2026) | 87 | Hololive Production / Cover Corp |
| Theo Doi Ket Hop Hololive (Thang 5 2026) | 92 Trieu+ | Hololive Production / Cover Corp |
| Hololive + Niji Vs Cong Ty Lon Nhat Tiep Theo | 10 Lan Doanh Thu | Nghien Cuu Ho Tro arXiv |
| Chi Tro YouTube Cua Doanh Thu VTuber | 49,73% | Mordor |
| Chi Tro YouTube Cua Thoi Gian Xem VTuber | 64%+ | Streams Charts |
| Chi Tro Twitch Cua Kenh VTuber Hoat Dong | 60%+ | Streams Charts |
| CAGR TikTok Cho Noi Dung VTuber | 11,59% | Mordor |
| Khach 14–44 Xem Noi Dung VTuber | 57% | Xu Huong Trai Tim YouTube 2024 / VIVERSE |
| Khach Hang VTuber My Tuoi 18–34 | 70%+ | Electroiq |
| VTuber Su Dung Ao Dai | 70%+ | Electroiq |
| Chi Tro Nhat Ban Cua VTuber Toan Cau | 37% | Streams Charts Q2 2025 |
| Chi Tro Chau A-Thai Binh Duong Cua Doanh Thu | 65,14% | Mordor |
| Chi Tro Hop Dong + Tien Trao Tay | 52,67% | Mordor |
| VTuber Doc Lap O Q1 2026 | 50,4% Chi Tro Thoi Gian Xem (Doanh Thu Dau Tien Bao Gio) | Streams Charts |
| VTuber Hoat Dong Du Bao (2030) | 50.000+ | 24 Market Reports |
Phuong Phap Va Nguon
Chung Toi Da Bien Soan Tong Quan Nay Bang Cach Theo Doi Moi Thong Ke Den Nguon Cap Chinh 1 Cua: Cong Bo Nha Phan Tich Thi Truong, Cong Bo Cong Ty, Nghien Cuu Ho Tro, Hay Bao Cao Phan Tich Nen Tang. Khi Cong Ty Bao Cao Kich Thuoc Thi Truong Khac Nhau Cho Cung Mot Nam, Chung Toi Da Tham Khao Mordor Intelligence La Moc Bao Tho Va Ghi Chu Pham Vi.
Cac Nguon Cap Chinh Duoc Tham Khao:
- Mordor Intelligence — VTuber Market: Growth, Trends, and Forecasts (2026–2031)
- Streams Charts — Bao Cao Thi Truong VTuber Theo Quy (Q1 2025, Q2 2025, Q3 2025, Q1 2026)
- Hololive Production / Cover Corp — so luong tai nang cong khai va nop theo doi
- arXiv — Who Reaps All the Superchats? A Large-Scale Analysis of Income Inequality in Virtual YouTuber Livestreaming, 2025
- Electroiq — Virtual YouTubers Statistics By Creators, Viewership and Facts, 2025
- Dexerto — Most Popular VTubers (May 2026)
- Digiday — What Marketers Need to Know About VTubers in 2025
- 24 Market Reports — Global VTuber Forecast 2024–2030
- Global Growth Insights — VTuber Market 2026–2035
- Vice / HoloList — Xep Hang VTuber Hang Dau Va Bao Da Super Chat
- VIVERSE — YouTube Top Trends 2025 (VTuber Vuot Qua Streamer Cuoc Song Thuc)
Ghi Chu Ve Cac Nguon Dac Biet: Con So 37% Tao Gia Nhat Ban Xuat Phat Tu Cac Bao Cao Theo Quy Cua Streams Charts, Khong Phai Electroiq. Thong Ke 57% Khach (Tuoi 14–44) Theo Doi Lai Den Nghien Cuu Xu Huong Trai Tim YouTube 2024, Duoc Tham Khao Boi VIVERSE Va Streams Charts. Gio Xem Q1 2025 La 523 Trieu Theo Chi So Chinh Xac Cua Digiday/Streams Charts; Tieu De Streams Charts Su Dung Nguong Tron “500 Trieu+”.
Cap Nhat Lan Cuoi: Thang 5 2026. Streams Charts Xuat Ban Bao Cao VTuber Theo Quy — Chung Toi Cap Nhat Sau Moi Bao Cao.
Doi Voi VTuber Va Cac Tao Gia Phi Vong Ky Nang Ve Phan Tieng Noi Dac Biet, Tong Quan Ve Tao Tao Tieng Noi AI Cua Chung Toi Bao Gom Nhung Gi Phan Suy Luan Dia Phuong Trong Truyen Truc Tiep Tro Choi, Va Bai Viet Tao Tao Tieng Noi Hatsune Miku Cua Chung Toi Di Vao Mot Trong Cac Tieng Noi Nhan Vat Duoc Yeu Cau Nhat Trong Duong Ong VTuber Doc Lap.